Saturday, March 8, 2014

How to Use ValueTrack in Adwords to Optimize the Performance of Your Ads

ValueTrack is a URL tagging feature that allows you to track various parameters associated with your campaign. Having access to useful data associated with your target networks, keywords, ad positions, ad types etc, you have better chances of optimizing your ad and increase the return on investment(ROI) on your overall adwords spend.

What is ValueTrack?

ValueTrack provides useful information regarding each and every click in your ad. With ValueTrack you can track several parameters associated with your ad like keyword type, network type, device model used, the domain of the referring site, clicks from mobile device etc. ValueTrack allows you to review your campaign performance based on these valuable insights. The result is higher return on investment (ROI). 

A sample ValueTrack URL parameter is given below:{keyword}

In the above URL, is the destination URL and {keyword} is the parameter. Adding a keyword parameter right after the ? will track the keyword that brings in the visit to the destination url. When you will access analytics logs, you might see something like this:

Here, the keyword that brought the visit to the landing page is "seo tutorial". The genius minds reading this tutorial must have thought of using this as a great way to track "Not Provided" keyword data in GA. Yes, you can do that. 

Note %20, it must have look odd to you but it is a symbol that is replaced for space in order to enable the URL to work properly. Google does this by default.

ValueTrack Parameters

Here is the complete list of ValueTrack Parameters along with their example use:

How to Use ValueTrack Parameters and Track Valuable Data?

Now, that you have learned about the several available parameters, let's start framing URL's

Step 1: Add a slash (/) and a question mark (?) after the landing page

Step 2: Use labels for every URL parameter. Avoid any spaces in your descriptive word. For example, if you're using the {keyword} parameter, you may want to use the label  keyword=.{seo tutorial}

Here is what you will get:{seo tutorial}

Using More Than One URL Parameter

You may use more than one URL parameter by separating them with the ampersand (&) symbol as shown in the example below:{matchtype}&keyword={keyword}

Here 2 different parameters are used- matchtype and keyword


Here 2 different parameters are used- target and placement

Hope you enjoyed this tutorial on URL tagging. Stay tuned for some more exciting tutorials on seosandwitch. Subscribe to the newsletter today!

Also See:

Adword Quality Score
Seo Vs PPC Comparison
Determine a Keywords Overall Worth
How to Fix Disapproved Ads in PPC?
Exit Rate vs Bounce Rate
Understanding Goal Flow in Google Analytics
Google Tag Manager
How to Decrease Bounce Rate?
Multi Channel Funnel
Regular Expressions
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