Talk about the Panda update or the recent Phantom update, all are focussed towards identifiying quality content. The "QUAP-TED-LUV" factor is the only guideline you will ever need to create quality content for your website. Whether it's Google or Bing, quality content is one of the most important factor for ranking any website on Google. Let's explore this factor and see how you can improve your rankings based on content quality.
The "QUAP" Factor
Quality - The content should be unique and high quality. It should be created to provide a good user experience. It should serve the intent of the user. It should not be mass produced and must not be based solely on keywords geared towards improving the rankings of the website. It should not have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations.
Useful - Think about how you can make your content more useful for your own custom audience. If you are a restaurant owner then including the operating hours can be beneficial. Similarly, if you are an eCommerce site owner then including genuine reviews of your audience can be useful.
Authoritative - The content should have original research, citations, links, reviews and testimonials. Like for a health related query, will the users trust the information present on the site? Will the users recognize your site's content author as an authoritative source when mentioned by name?
Purposeful - Web pages that serve a purpose, providng information, answering queries, entertaining audiences, save a business some money or make a spending recommendation, represent high-quality content. The users should not complain after seeing pages from your site.
The "TED" Factor
Trustworthy - Do your users trust the content on your site? Would they be comfortable giving their credit card information to your site? Do the users trust the advice shared on your site? Do they share the content with others on their social profiles?
Engaging - Make the user experience great by including images, videos, infographics etc. Make the content free from all forms of grammatical errors. An excessive amount of ads can also distract your audiences. Post regular updates, invite comments and promote social visibility by using social media widgets.
Detailed - The content should be well-edited and detailed. Does the page provide ample information on the given topic? Is it at the appropriate level of depth for the intended audience? Search engines prefer pages with relevant supporting multimedia content.
The "LUV" Factor
Less Distractive - Have you filled your pages with ads? Are you missing proper navigation on the pages? Are the CTA buttons unnecessarily making the users click on them unknowingly? Is your site serving as a gateway to affiliate products? Are they unnecessary popup's on the site? All the elements that tend to distract the audience should be avoided. Make the users love your site not hate it.
User Driven Topic - Are you creating many pages on the site focussed around the same topics but differed by keywords? Are the contents create solely for ranking well on the search engines? You should stop it. Instead, focus more on creating content based on user persona. Find out what the user wants and write your content accordingly.
Valuable - Make your content more noticeable. If you write about how to train a German Shepherd, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
Great! Another lesson is over and you have moved a step ahead in making better content for your site and most importantly making web a better place.